Human Centered Design Leader
The scenario: At the 2014 Quickbooks Connect conference, Quickbooks customers were invited to participate in a mini lean start-up exercise.
My role: Coach a randomly assigned group of small business owners on how to create an experiment that drives insight into a particular problem or business opportunity.
The problem: What might we do to make people in San Jose happier?
My team's solution: If we make signs with instructions, and stand on a street corner holding our signs and acting silly, we can get at least 100 people to honk, smile, and wave at us.
The results: In one hour we were able to entice 175 people to honk, wave, & smile.