Human Centered Design Leader
The problem: HR online answers were not available to employees outside the firewall or on a mobile device when they often needed the information the most.
The experiment: If we send an email to 400 employees advertising a new HR Connect On-the-Go app, 50% of all recipients will open the email, of the 50% that open the message 10% will click the link to download the app.
The results: 54 messages were opened and 14 links were clicked. This behavioral result was in contrast to the qualitative data we received which indicated that most employees would download the app.