Our problem: How might we use existing operating mechanisms to encourage the teams closest to the products to embrace an Awesome Product Leadership mindset.
Our hypothesis: If we add an Awesome Product question to a engineering team's Retrospective meeting, the team's expectations of each other for creating awesome products will increase.
Experiment: Have 2 engineering teams add the question, "what aspect of this sprint led to an awesome product experience for our customer?" to their retrospective meeting. Prior to adding the question, team members were asked to complete a survey designed to rate how awesome their product was. After 4 retrospective meetings during which the question was asked the team members completed the same survey.
Results: Team members rated the awesome-ness of their product higher after the questions were asked.